Netflix Drops $90 Million on 'Bright' Starring Will Smith

Netflix is set to invest more than $90 million in film starring Will Smith. Wowzers. Does he honestly still have that kind of star power? I am beginning to wonder. That’s a lot of dough but Netflix continuously produces quality original programming so who am I to judge until we actually see the product.

Reports say the streaming service plans to spend about $45 million on production and $45 million on talent and fees. The film is also set to star actor Joel Edgerton.

The new film, Bright, is a “cop thriller with fantastical elements and tent pole potential” written by Max Landis.

It was just last June that Netflix paid a reported $30 million for Brad Pitt‘s War Machine, but that’s nothing compared to this price. Bright is expected to carry an R-rating, but reportedly will be closer in style to Men In Black. Just like that series starring Will Smith, this could also be the launch of an entire franchise for Netflix.

Netflix also looks to have beaten out two other suitors, a combined bid from Warner Bros and MGM (who allegedly went as high as 50 million), and PalmStar’s Kevin Frakes (whose total commitment was reported at 60 million).

The film is expected to begin filming this fall in Los Angeles.

Source: Facebook / Nerdist

Photo Courtesy of THR

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